What We Do:
Conceptual Engineering
Smarter Thinking for Smarter Decisions
Conceptual Engineering is the art of refining the way we think about problems, opportunities, and strategies. At TAG, we apply this discipline to business, helping leaders reframe challenges, anticipate risks, and develop sharper insights.
We focus on five key areas:
- Better Mental Models – Improve decision-making by rethinking outdated assumptions and frameworks.
- Better Ideas – Sharpen your strategic thinking to drive innovation and competitive advantage.
- Better Decisions – Overcome cognitive biases and apply structured decision-making processes.
- Better Communication – Transform complex ideas into clear, compelling narratives.
- Better Insights – Discover new ways of seeing your market, industry, and opportunities.
Our unique approach blends academic rigor with real-world business expertise, bridging the gap between theory and practice to drive meaningful results. By applying these principles, we help executives reduce uncertainty, accelerate innovation, and drive measurable impact.
This isn’t just about better thinking; it’s about transforming how you lead, compete, and grow.
Our Team
TAG is led by industry experts who combine deep academic insight with real-world business experience. Here’s who’s behind our strategic thinking.
Jerome Pagani
A brand thought leadership expert, Jerome has built and led market research and content creation teams, developed successful brand awareness campaigns, and worked closely with top executives in healthcare and business. His background in behavioral neuroscience and consulting enables him to uncover insights that drive engagement and strategic success.
Paul Scade
An award-winning writer and business strategist, Paul has collaborated on more than two dozen books and worked extensively with C-suite executives to refine and communicate their ideas. His background in academia and business makes him a trusted advisor in strategy, storytelling, and leadership development.
Pranay Sanklecha
A former professor of philosophy and business consultant, Pranay brings a rare combination of academic depth and practical business experience. He specializes in helping organizations refine their strategic thinking and challenge entrenched assumptions to drive innovation and growth.
Every great decision starts with a conversation.
Let’s talk about how TAG can help you think and act with greater impact.
